How do you actually make your e-com store profitable?
It’s one thing to constantly bid more on ads, and find more revenue… but it’s another story to actually be making a profit from those ads. So how do you do it?
The answer is simpler than you might think… Find out how in this video!
- Summary coming soon
See the full transcript (click here to expand)
– “How do you actually make your e-com store profitable?” is a question I get asked all the time. And I mean really profitable, not just getting revenue and bidding on Facebook and on Google AdWords all the time. But how to actually make it profitable?
I know for a fact that lots of you struggle with that. Some of you get completely addicted to Facebook Ads and bidding on Facebook, and, you know, finding winning products and then bidding a little bit more. And I know that some of you might have an agency who does that for you, but lots of you actually do it yourself. And while it’s amazing that you’re learning about these platforms, I can also see how it can become addictive, right? And you start spending a thousand, $2,000 a day and yet you’re still coming short at the end of the day.
So the big question is, how do you actually make your store profitable, not just getting new revenue
So my challenge to you guys today
So the secret in profitability of your e-commerce store is definitely repeated business. Make sure you get to understand who your customers are, what they’re after, and you want to make sure that you serve them fully. When you’re a gift store, when they need a gift, you want them to think of you. When you’re a fashion store, and they need a new item, or they want a new item, you want them to think of you. When you’re selling gadgets and they’re after new gadgets, you want them to come to you. Of if you’re selling accessories or hiking stuff, or outdoor stuff, you want them to think of you in the first place, so, you want to know your customers, you want to service them fully, you want to make sure that you just don’t pay for the traffic the first time on advertisement, but actually that you keep those customers and keep servicing them over and over. In other words, it also would be called brand loyalty. So brand loyalty is extremely profitable and it is the thing that’s going to actually tip over your e-commerce store from just, not just making revenue but actually becoming profitable and making money.
This is Silvia Myers talking about the profitability of your e-commerce store. I hope this was helpful for you, let me know in the comments below what your thoughts are, and I wish you all the best with your e-commerce business. Talk to you later, bye.